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Digital Marketing Training in Chennai

Digital Marketing Training in Chennai

Digital marketing is an integrated concept and involves marketing of services and products by leveraging digital technologies. It primarily takes place over the internet but also uses display advertising, cell phones and various other digital media channels. It differs from routine marketing efforts in being more interactive, targeted and measurable. It has incredible demand among marketers and entrepreneurs and is fast gaining popularity as an area of study. If you too acknowledge its potential as a generator of great employment opportunities, then here is what you should do- enroll with us for a digital marketing course, and let your career become a subject of envy for people. We, at TIA Academy provide the best digital marketing training in Chennai, and enhance your learning experience by engaging with you on a one-to-one basis.

What is Digital Marketing?

Put simply, digital marketing implies promoting services and products on electronic media platforms. It is also a popular method of branding for companies, which provides them the scope to examine their marketing campaigns, and figure out loopholes in them, if any.

Digital marketing also enables marketers to find out not just which of their marketing campaigns are being attended to by audience, but also how frequently and for what durations of time. With this information, organisations are able to gauge their sales conversion rates and figure out what’s working or not for them.

Although, there are numerous channels such as electronic billboards, short message service and podcasts via which digital marketing can be undertaken, there is no match to the efficacy of the internet.

Listed below are the most popular digital marketing solutions at people’s disposal today-

SEO (Search Engine Optimisation) SEO is a process to ensure a website ranks higher in search engine results so that it attracts more traffic. As a result, the business made by the website gets a boost. However, today, with every other website trying its luck with SEO, capitalizing on this tool has become extremely difficult. In the present-day context, SEO is much more than the use of keywords in content to earn hits; it is gaining meaningful hits that lead to conversions, revenues, and in turn profitability.

SEM (Search Engine Marketing) It’s a marketing technique in which ads to be placed on search engine results pages can be purchased so as to improve a site’s visibility and get a boost in business. One of the most common SEM techniques in use today, is PPC or Pay Per Click. In this method, the advertiser is charged on a per click basis.

Social Media Marketing Marketing efforts mediated through social media sites are referred to as social media marketing. This approach involves generating content impressive enough to grab readers’ attention and make them share it.

These are those special elements that make digital marketing a popular concept. If you are thinking of taking digital marketing classes, then make sure the training school in question has these study areas included in their syllabus. Even TIA Academy has them covered under their course curriculum. So, you can associate yourself with this leading training centre in Chennai without apprehensions.

Why digital marketing?

Digital marketing, without a speck of doubt, is today’s buzzword. Gone are the days when it was considered a dubious practice; today, its importance as a marketing tool cannot be overemphasized. Not long ago, it used to be just another module integrated into marketing courses; today, it is an independent area of study attracting students from various educational backgrounds. So, no matter what your educational qualification is, you can reap amazing benefits from digital marketing coaching classes. Here, you find 9 reasons that make learning digital marketing so essential-

  • Digital marketing is an incredibly flourishing industry.
  • The demand for people having digital marketing skills is extremely high.
  • With great digital marketing skills, you cannot just expect a better pay but also a better position.
  • No marketing effort is complete without the involvement of digital technologies, especially in the present-day context.
  • The job opportunities in the field of digital marketing are varied.
  • With relevant skills, you can also choose to be an entrepreneur in this field.
  • Whether you are a student, a budding entrepreneur or a business head, you can capitalize on digital marketing skills.
  • Besides, taking up a digital marketing course is not an expensive affair.

How we, at TIA Academy, help you?

Our constant endeavors in understanding the scope of digital marketing in the IT industry have enabled us to be of great help to people who are interested in learning this skillset. Our trainers are not only thorough with theories but also equipped with considerable hands-on experience. With a student-centric approach, they act as your learning facilitators rather than teachers. Besides, our courses are easy-to-follow and have been designed keeping in mind the present-day needs. We strive to keep you updated with current programming innovations and don’t declare things over until you say you have learnt. What more? With great placement guidance, we help you land the best digital marketing jobs available in the market.

Do you need training in digital marketing?

Considering the huge demand supply gap existing in this field, you should think about taking a digital marketing certification course seriously. This gap implies that the number of job posts available for digital marketing professionals are way too large than the actual number of such professionals available to take up the jobs. To use this fact to your advantage, you must receive training in the desired field. While there is no dearth of options when it comes to choosing a training centre in Chennai, you must only invest on the best providers. And because TIA Academy has established itself as one of the best academies in Chennai, you need not look beyond us. Under our guidance, you will be able to ensure sure-shot placement for yourself after the completion of the course.

Job opportunities for digital marketing professionals

The industries that benefit most from the adoption of digital marketing are travel and tourism, hospitality, consultancy, retail, export-import, manufacturing, B2B and B2C businesses. Since companies operating in these areas are in plenty all over the globe, you stand higher chances of being hired than someone with no digital marketing skills. After all, who wouldn’t want to hire a marketer who is apt at generating leads and sales? Besides, digital marketing is considered one among the top professions in the world. So, learning these skills will never let you down as long as landing a job is concerned.

Digital marketing training in Chennai

We, at TIA Academy offer digital marketing certification courses to enrich your marketing knowledge. The syllabi of these courses have been broken down below (not in any specific order) for your convenience-

Digital Marketing Training Syllabus in Chennai

What Is Digital Marketing?

  • Digital marketing defined
  • How Digital marketing works
  • Distinctions of Digital marketing
  • Components of online marketing

Building a Digital Foundation

  • Online marketing planning and success
  • Defining your target market
  • Online marketing measurement

Planning a Web Site for Online Marketing

  • Site map
  • Site components
  • Wireframing
  • Elements of a successful site
  • Home page best practices

Building or Optimizing a Web Site for Online Marketing

  • Web site platforms
  • All about Domain names
  • Choosing a right hosting company
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

Content Marketing

  • Authority marketing
  • Article marketing
  • Social media content
  • Online PR
  • Web site and email content

Search Engine Marketing

  • Overview of search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Paid search
  • Local search
  • Link building In-depth

Social Media Marketing

  • Social media, social networking, and social media marketing defined
  • Blogging and micro blogging
  • Social networking
  • Video sharing
  • Social shopping and opinions
  • Social news and social bookmarking
  • Social events
  • Wikis
  • Social media strategy


  • To blog or not to blog?
  • Blogging success
  • Blog content creation ideas

Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

Email Marketing

  • Collecting email addresses
  • Using a third-party management company
  • Email messages

Online marketing strategy

Digital Marketing trainer Profile & Placement

Our Digital Marketing Trainers

  • More than 6 Years of experience in Digital Marketing Technologies
  • Has worked on multiple realtime Digital Marketing projects
  • Working in a top MNC company in Chennai
  • Trained 2000+ Students so far
  • Strong Theoretical & Practical Knowledge
  • Digital Marketing Testing certified Professionals

Digital Marketing Placement Training in Chennai

  • More than 2000+ students Trained
  • 95% percent Placement Record
  • 960+ Interviews Organized

Digital Marketing training batch size in Chennai

Regular Batch ( Morning, Day time & Evening)

  • Seats Available : 8 (maximum)

Weekend Training Batch( Saturday, Sunday & Holidays)

  • Seats Available : 8 (maximum)

Fast Track batch

  • Seats Available : 5 (maximum)

Our Students are working in


About Our Training

Best IT Training provider for
more than 115+ software courses at Anna Nagar location and overall we successfully trained more than 10000+ students and most of them got perfect benefits from our training methodology.


Best training institute awarded from
Yet5.com for the year of 2014.

Become registered vendor for
HP, Cognizant, AVNET, Prodapt, Renualt Nisson and more companies for their corporate training.

Successfully placed more than
100+ students in last month through our clients.

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